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Re-branding

November 6, 2006

I see that Southern Comfort have a new advertising campaign, where they refer to the drink as SOCO.

Perhaps this is why SOCOs want to be known as CSIs?

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One Comment leave one →
  1. ECBlade permalink
    November 8, 2006 19:44

    Hehe, not wholly new of course. SoCo has been the common parlance for Southern Comfort in the States for years. Although…who admits to drinking peach flavoured girly drinks? Ick

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